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The Superpower Behind Planning Your Next Meeting

As an event planner I know that you are dealing first hand with smaller budgets, bigger asks, and less than zero chance of having issues during the meeting or show you are planning. While the asks might be a little unreasonable there are some keys to hosting a successful event. 


Today we want to touch on 5 ways that a production partner differs from a general AV supplier and is the true superpower behind your next conference, convention, or meeting.


Before we get started I will be the first to say that there is absolutely nothing wrong in working with an AV supplier. There are tons of great companies out there that specialize in that realm but when faced with the choice of supplier vs production company it really depends on the scope of your event, complexity that is expected, and overall goal and eROI of your show.  


  • Holistic Approach:

  • Production Expertise: A production company typically offers a broader range of services beyond just AV equipment. They can handle aspects such as event planning, creative direction, scripting, staging, and overall project management.

  • End-to-End Solutions: Production companies can provide end-to-end solutions, ensuring that all elements of your project work seamlessly together. This is especially valuable for complex productions.

  • Creative Collaboration:

  • Creative Input: Production companies often have creative teams that can contribute ideas and strategies to enhance the impact of your project. This collaborative approach can result in a more engaging and effective final product.

  • Customization: If you're looking for a unique and tailored experience, a production company can work with you to create a customized solution that aligns with your vision and objectives.

  • Project Management:

  • Logistical Support: A production company can handle the logistics of your project, including coordination of various elements, timelines, and resources. This can relieve you of the burden of managing these details on your own.

Pro Tip - managing dock space and schedule is a crucial element these days. Some venues have dark hours on loading docks that can cause significant delays and end up eating into, or adding to, your budget. 

  • Risk Management: Production companies are experienced in managing potential risks and troubleshooting issues during live events. This can contribute to a smoother and more successful production.


  • Long-Term Partnership:

  • Relationship Building: If you anticipate ongoing, or frequent projects, building a relationship with a production company can lead to better understanding, trust, and a streamlined collaboration process over time.

  • Consistency: Working with a production company consistently can result in a more consistent quality of service and production outcomes compared to sourcing AV equipment on a per-event basis.

  • Technical Expertise:

  • Comprehensive Technical Knowledge: While AV suppliers specialize in providing equipment, production companies typically have a more comprehensive understanding of both technical and creative aspects. They can ensure that the technology serves the overall goals of your project.


It's important to note that the choice between a production company and an AV supplier depends on the specific requirements of your project, budget considerations, and the level of involvement you desire. In some cases, especially for smaller events with straightforward technical needs, an AV supplier may be sufficient. For larger and more complex projects, a production company's expertise in both technical and creative aspects can provide significant advantages.


Interested in learning more about how the Stratum team can partner with your organization to take your meeting or event to the next level? We'd love to connect and learn more about your special events and how our team can partner with you as a planner to make the dreams of your client and audience come to life.


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