How Smart Event Production Can Create Real Sponsor Value
- Feb 8
- 3 min read
Most event teams think about production as a necessary cost lighting, audio, screens, and crew required to make the event run.
But when production is designed intentionally, it can do far more than execute an agenda.
It can create tangible sponsor value, support marketing outcomes, and in some cases, help offset the cost of the event itself.
At Stratum, this is how we approach event production especially with new partners.
The Shift: From Cost Center to Revenue Support
We often see events struggle with:
Sponsor fatigue
Pressure to “add value” without clutter
Production budgets that feel disconnected from ROI
The issue usually isn’t effort. It’s that production is treated as technical execution instead of strategic infrastructure.
When production is planned early and resourced appropriately, it can support sponsorship, content distribution, and long-term brand value.
How We're Helping New Partners
For new partners at select general session investment levels through April 1st, 2026, our team is offering 3 tiers of additional activation capabilities that improve attendee and sponsor experiences.
This isn’t a promotion or a discount. It’s how we're able to help your event win without adding more strain on you or your stake holders.
Tier 3: Capture Package
General Session Budget: $30,000–$74,000
At this level, we often include a capture package designed to extend the life of the event beyond the room.
The Tools:
Professional photography of the general session
A recap video (up to 90 seconds)
Edited specifically for social media and digital distribution
The Outcome:
Creates post-event marketing assets
Supports internal reporting and stakeholder updates
Ensures the event has value beyond the live audience
This type of capture package is typically valued around $10,000 when scoped independently.
Tier 2: Brand Showcase
General Session Budget: $75,000-$149,000
At higher investment levels, we’re able to design integrated display environments that support sponsor activation without overwhelming the event experience.
The Tools:
Six professional display monitors
One large-format focal display
Content placement and rotation guidance
The Outcome:
Creates a clean, intentional sponsor activation
Can be packaged and sold as a single sponsor opportunity
Avoids scattered logos and visual clutter
We’ve seen clients successfully sell this type of activation for $15,000–$25,000 as a dedicated sponsorship.
Tier 1: Brand Takeover
General Session Budget: $150,000+
For larger-scale events, we’re able to design centralized brand environments that sponsors don’t just appear in, they own.
The Tools:
A massive wide-format LED wall (typically 8’×18’)
Six supporting LED posters
Structured content and full takeover
The Outcome:
Creates a premium “brand takeover” environment
Supports high-value sponsorship tiers
Transforms sponsor presence into an experience, not an ad
These environments are often sold as premium sponsor takeovers valued between
$40,000–$60,000, depending on the event and audience.
Why This Works
Three tiers all guaranteed to bring results.
The Benefits:
You as the client gain sponsor value and stronger ROI
Your sponsors receive cleaner, more meaningful exposure
All attendees experience a better-designed event
Production is executed with fewer compromises and less friction
Most importantly it allows our team to help you win by engaging with sponsors and attendees alike.
Who This Is Best Suited For
Corporate Meetings
Conferences
Sale Kickoffs
Association Conferences
Events that value experience and execution quality
Partner enablement is included selectively based on fit, scope, and investment level.
Start With a Conversation
If you’re planning an event in 2026 and want to explore how production can support sponsor value, content distribution, and overall experience, the best place to start is a conversation.
Not a package. Not a promotion. A planning discussion.
Because the best events aren’t just executed well they’re designed to work.