The Shift to Independent AV Providers
Event planners are increasingly frustrated with their AV providers, leading to a major shift toward independent solutions that offer greater flexibility, creativity, and value. Many traditional AV providers prioritize profit over service, resulting in inflated costs, outdated technology, and impersonalized experiences. As event professionals seek reliable and innovative partners, the demand for high-quality, attendee-focused AV solutions has never been greater.
This article explores why planners are making the switch, the pitfalls of the traditional AV model, and how partnering with an experienced AV provider like Stratum can elevate events and create unforgettable experiences.
The Problem with Traditional AV Providers
A Profit-First Mindset
Many AV companies operate with a bottom-line-driven approach, maximizing revenue at the expense of customer satisfaction. Common issues event planners face include:
Inflated pricing: Costs that far exceed the actual value of services provided.
Outdated technology: Equipment that fails to meet modern event expectations.
Inexperienced labor: Contractors with minimal investment in an event’s success.
Pushy upsells: Unnecessary services aimed at boosting profit margins.
Lack of personalization: A one-size-fits-all approach that ignores unique event needs.
While profitability is crucial for any business, the best AV providers understand that long-term success comes from prioritizing customer experience over short-term gains.
Why Event Planners Need Partners, Not Vendors
The Difference Between a Vendor and a Partner
A vendor simply sells a service. A partner collaborates with you to create the best possible experience.
Event planners are no longer just looking for AV execution—they want a team invested in their event’s success. That’s why leading event professionals are turning to AV providers who prioritize partnership, creativity, and seamless execution.
What Planners Should Expect from an AV Partner
Consistency: Every event, whether a single-day meeting or a multi-city conference, should meet the same high standards.
Reliability: AV partners must be ready to troubleshoot and adapt to unexpected challenges.
Creativity: Budget constraints shouldn’t limit engagement—innovative AV solutions can enhance experiences without excessive spending.
Stratum: Your Trusted AV Partner
At Stratum, we believe in going beyond just providing AV equipment. Our team collaborates with planners to deliver exceptional live event experiences. From contract negotiations and agenda coordination to full-scale AV production, we ensure that every detail is executed flawlessly.
Great AV is more than just sound and visuals—it’s about crafting unforgettable moments that align with your event’s goals. Whether you’re hosting a corporate event, conference, or gala, Stratum is here to help you create high-impact experiences that leave a lasting impression.
Elevate Your Next Event with Stratum
If you’re ready to work with an AV provider that prioritizes partnership, creativity, and flawless execution, contact Stratum today. Let’s make your next event unforgettable.
Book a call with our team here